Once Youve Uploaded Photos You Can Move Them by in Mls
Listing photos are the Swiss Army Pocketknife of real manor marketing.
Generally speaking, every REALTOR® reading this gets photos taken of the belongings they are hired to sell. Some of yous become the actress mile and even include video.
[-_-]~~~ Pssst. No time to read a ten minute commodity?
Go the most important points of this commodity into your brain in 2 minutes – lookout the video below now, and come up dorsum when y'all have time to end reading.
In this mean solar day and age, Nifty content is the path to online success. Whether we're talking almost videos, photos, manufactures, books, movies, podcasts or other online media…
Awesome content is EVERYTHING.
In nigh industries, entrepreneurs and marketers akin struggle to figure out what kind of content they are going to produce!
Having worked with small-medium sized businesses in dozens of categories over my eight years in marketing, I'm telling yous with first paw experience that it's Non EASY to come up with unique content ideas.
Luckily for you, that's non a problem REALTORS® need to accept…
WHATS THIS SWISS ARMY Thing ALL ABOUT THO?
Just as a Swiss Ground forces Knife contains various uses (knife, nail file, scissors, bottle opener, saw, corkscrew, etc.) and then can your list photos undergo various dissimilar treatments.
If you lot've ever taken a real estate listing photo, uploaded it to MLS® AND put it on a printed Feature Sheet, then you already understand the multi-tool reference.
My point is, your job demands that you to create professional photo content on a regular basis. That's a lot of mandatory content over the years…
>> How many different ways are you lot using that content? <<
If y'all but use your Swiss Army pocketknife to open wine bottles, and so you really aren't maximizing it'southward potential.
Unfortunately, even with such a unique head start over other businesses, then many REALTORS® withal fail and then hard when it comes to content marketing.
I believe firmly that applying the Swiss Ground forces Knife mindset to your listing photos is going to change the way you run your business organization, and the way people online interact with you.
Here are 7 tips to help steer you in the right direction:
7 Crawly Content Tips for Your Listing Photos
1.) Create a Featured Listing Photo
Pick the best listing photograph out of the bunch, and tweak information technology with a little text overlay!
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Apply Photoshop, Corel, or a gratis app on your mobile device such as Snapseed (Android / iOS) to superimpose some text on your listing image. Details you lot might add:
- Address
- Listed Price
- Neighbourhood or Sub-Area
- Tagline (if applicative)
- Foursquare Footage
- Number of Bedrooms
- "JUST SOLD!"
- Walk Score
Just do be careful not to add also much text to the photo or it will go cluttered and more of an eyesore than annihilation. Non to mention, Facebook + Instagram don't let yous advertise photos that comprise more than twenty% text.
2.) Fix Blog Articles
Take your listing photos – don't forget the Featured Listing Photo (run across bespeak ane.) – and write not simply one, merely multiple blog manufactures around them. Past the way, I said WRITE, not Copy/Paste your listing description… #nocheating
Overstate
world wide web.axelziba.realtor
The blog post could tantalize visitors by offer 1 or 2 awesome photos of the list followed by a brief written introduction to the property… title it "A Sneak Acme at Our Upcoming Listing!"
Or it could be a list of v of your favourite list photos of the month! 2 of them could be from your own listings, 3 of them could be from other awesome listings in your office… title information technology "v All-time Listing Photos for November!"
Who said you accept to choose one? —-> You could utilize both of the ideas above (or dissimilar ideas!) The point is, you tin publish multiple different types of blog articles based around your listing photos. Don't limit yourself, just do infinite them out!
three.) Generate an Animated GIF
Here'due south a fun one… turn your listing photos into an animated slideshow! You tin can do this using awesome free tools such as gifmaker.me or Giphy GIF Maker.
The dazzler of GIFs is that they are gaining popularity online, to the betoken where y'all can at present share them (in all their blithe celebrity) on Facebook, in Emails, on Twitter, and beyond.
Once y'all've created your GIF, y'all can fifty-fifty embed information technology into your website! Augment your own listings on your REALTOR® site by embedding an animated listing photo into them (or anywhere!)
4.) Ship an E-mail Smash
Hopefully past at present you're collecting email addresses into a database, and are reaching out to those prospective leads via electronic mail regularly (and not Only about new listings…)
Your electronic mail blast could contain i list photo that links to the listing page on your site. It could too incorporate ALL the listing photos for a specific listing… it could even contain a few photos, and link to ane of the blog posts you created (see betoken 2.)
By the way, now that you've got an animated GIF of your listings, why non include THAT in your email?? Blithe GIFs have been known to increment e-mail click through rates by over 40%! (Source)
Sending a list email that contains a list GIF is basically like simultaneously using the knife AND the saw on your Swiss Army tool… double the cutting power!
5.) Share to Facebook / Instagram
There are LOTS of different means that you lot can turn your listing photos (or videos) into Facebook + Instagram content. Here are the kickoff viii ideas that popped into my head…
- FACEBOOK : Share the Featured Listing Photo (see point 1.) with a link to check out the full list on your website.
- INSTAGRAM : Upload twenty% of the list photos of a property as a unmarried Instagram post. This volition create a gallery people can swipe through.
- FACEBOOK : Postal service the animated GIF you created for your listing (run into signal iii.) on Facebook. Ask people to "Tag a friend who needs to see this!"
- INSTAGRAM : Create an advert that showcases a recent SOLD listing photograph. Evidence the ad to people inside 5 km of where you sold the listing.
- FACEBOOK : Mail service ALL the listing photos for a specific property into an anthology on your Facebook page. Name the album with the accost of your listing, and include a description of the property. (Dandy for SEO!)
- INSTAGRAM : Post a listing photo that shows the exterior of the property. Ask your audience to "Guess the toll of this home/condo!"
- FACEBOOK : Create a re-targeting advertisement that follows people around Facebook with the best listing photo. The ad targets people who take visited any page of your website within the last 60 days.
- INSTAGRAM : Share a unique list photo and make the post a competition! In order to enter to win the awesome prize (ie. gift certificate to a eating house in the neighbourhood,) inquire people to "like this photo and tag a friend in the comments!"
As you can meet, there is no shortage of ways to apply your list photos on social media. You could literally use every unmarried one of the above ideas for your next list. There is no limit to how many different ways you can repurpose your listing content!
vi.) Create Pinterest Boards, Pin Listings
If you are non a Pinterest user, don't merely go beginning an account at present. I'm not suggesting that everybody be on Pinterest, it has to work for your make.
That being said, if you lot ARE on Pinterest, creating a unique board for every single listing is not a bad idea – or at to the lowest degree for all your listings together. Not but does it assist with SEO (if you title the pins correctly,) you can also link each "pin" on your board to the listing page on your site!
Yous tin can also mix and friction match list photos in different boards. For instance, you could have a Merely SOLD lath, that includes hundreds of different listing photos. Or a "My Favourite Listings" board that contains hundreds of listing photos, only 80% of which actually vest to yous.
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pinterest.ca/sellingdeepcove
Keep in mind, the more than fun you accept with these boards, the more likely they are to attract visitors. Pinterest is not a rigid and corporate social media site… no not at all. And then earlier rolling up your sleeves, do confirm that Pinterest is an constructive marketing channel for your existent manor brand!
7.) Generate a Video Slideshow (for YouTube!)
If you're not creating a video trailer for each of your listings, the next best matter would be a unproblematic video slideshow of the photos!
Your favourite photo viewing awarding may have a slideshow part built right in (ie, Photos for mac.) Simply if you need a quick tool to assistance, try Adobe Spark or Photosnack.
Once y'all've generated your video slideshow, now merely take it to your YouTube channel and upload it with a unique description, appropriate tags, and the address of the listing in the TITLE of the video (of import for SEO!)
This video slideshow tin at present exist used all over the place! Y'all can embed it on whatsoever folio within your site, your blog, in your listings, social media, etc.
Plus, information technology's now representing your list on YouTube – aka the world'southward largest search engine for Videos. #winning
Until now, take your listings been an untapped content resource for you?
Did this article open your eyes to some of the many means you tin can repurpose listing photos?
And so exit there and utilise your listing photos in all kinds of unique and benign ways.
Not only are your clients going to think yous're an extremely savvy and crawly marketer – but applying the multi-tool mentality to your list photos is going to brand your REALTOR® brand look GOOOOOD!!!
Plus, more content = more exposure = More than LEADS = more clients = more business = MORE MONEY
which is basically why you're even reading this article in the starting time place. Am I correct or am I right?
Let me know if you have whatsoever questions or feedback for me, Ninjas. Have an awesome day!
Source: https://www.realtyninja.com/blog/10-ways-turn-listing-photos-into-awesome-content/
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